Good public speaking is a skill that can be learned! Here are six tips can immediately elevate your credibility as a speaker.
How To Help Your Team Communicate Better
How Your Brand Visuals Impact Your Viewer's Brain
A brand is so much more than a logo, name, or visual identity—its what people think about your business, product, or individual. It encompasses every experience, interaction, and message that shapes how someone feels about your brand.
Brands are built one impression at a time and in ways that most people aren’t even aware of.
Discover 12 Secrets of a Winning Website
How To Keep Your New Website Project on Budget and On Schedule
Six Ways to Know if Your Visual Brand Standards Are Working
Graphic standards are designed to create visual cohesiveness for your brand. But their usefulness can vary widely depending on how old they are, how robust they are and how they’ve responded to changes in your world.
Here are six questions to ask to see if your graphic standards are still serving you well—or if they need an update.
What Poor Communication Really Costs Your Business
Why Social Media Posts Fail: 10 Common Pitfalls and How to Avoid Them
How To Get More Than You Paid For From Your Web Vendor
As a client, you may not realize how much you can do to get the most for your investment. The place to start is with an understanding of how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website. Usually, they will include some time in their estimate to allow for good ideas to emerge in the creative process that can't be anticipated. That's good.
20 Interview Questions On Leadership That Can Help You Evaluate A Prospective Employee
What Kind of Video Will Your Business Need in 2024?
20 Questions to Ask Your Next Communication Candidate—Before You Hire
6 Reasons Print Content May Be A Better Choice Than Digital
10 Questions to Ask Yourself for the New Year
Now that I have chosen my phrase for 2024, I also want to invite you to join me in a little exercise of reflection, because this often creates clarity for The Next Thing.
As I look ahead to 2024, here are some questions I’ve found helpful as I think about the possibilities a new year holds—and where I want to put my effort:
Why Sharing Your "Why" is So Important for Growing Your Brand
What to Say When You Don't Know What to Say
Why Company Communication Plans Fail
12 Kinds of Videos Your Viewers Will Love in 2021
Getting heard is getting harder, and having a strong digital presence has never been more important.
Whether you want to build culture, increase online presence, or win customers, video outperforms all other media in getting viewed and remembered and should be part of your current marketing strategy.
Take the First Step Towards Getting a Winning Website
Creating a new website can easily slip into the “not today” category, and for good reasons.
It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?
