How do you know if you’re getting the best possible results from your social media?
You should be getting leads (or sales, if your product can be purchased online), and your audience and engagement should be growing.
Now that I have chosen my phrase for 2024, I also want to invite you to join me in a little exercise of reflection, because this often creates clarity for The Next Thing.
As I look ahead to 2024, here are some questions I’ve found helpful as I think about the possibilities a new year holds—and where I want to put my effort: