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What Poor Communication Really Costs Your Business
Why Social Media Posts Fail: 10 Common Pitfalls and How to Avoid Them
How To Get More Than You Paid For From Your Web Vendor
As a client, you may not realize how much you can do to get the most for your investment. The place to start is with an understanding of how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website. Usually, they will include some time in their estimate to allow for good ideas to emerge in the creative process that can't be anticipated. That's good.
7 Social Media Content Ideas That Can't Be Ignored
DEVELOPING ENGAGING CONTENT is one of today’s biggest digital communication challenges, and for good reason. There’s so much content competing for our attention.
There are, however, some tried and true ways of getting and keeping a viewer’s attention. Certain types of content always get higher engagement, and at the top of that list are those that use strong visuals, motion, and sometimes sound.
Take the First Step Towards Getting a Winning Website
Creating a new website can easily slip into the “not today” category, and for good reasons.
It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?
How One College is Pivoting Their Recruitment Strategy in the Face of COVID-19
5 Principles to Guide Your COVID-19 Communication
Communicating in a crisis is like piecing together a puzzle without having the original image to reference.
This is why an emergency situation often isn’t fully understood until later—or sometimes never at all—and why so much misinformation occurs. No one person has the whole story, and each person sees only one slice of the event. Piece by piece, we attempt to create a narrative that makes sense.
On COVID-19, Community, and How We Will Choose to Live
9 Ways Leaders Can Use Communication to Build Trust
10 Ways to Make Your Presentation Unforgettable
The way we adapt to the crowded world of communication is by evaluating a message in a matter of seconds to see if it interests us. If it doesn't, we move on. Your job as a presenter, then, is to make it as rewarding and easy as possible for your viewer to grasp your message.
Here are 10 things you can do right now to improve your PowerPoint or other presentations:
How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]
![How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]](https://images.squarespace-cdn.com/content/v1/520ae1d7e4b0734e32e175ff/1550591859318-98TJUVXXESXZP6Y5ZMYM/airbnb.imac-3+2.jpg)
Why are the “Job” and the “About Us” pages so frequently lackluster on business websites?
For most, it's probably a practical reason. Once that content is developed, there's generally little reason to revisit it. It falls into that perilous category of important but not urgent, and there it languishes—missing untold opportunities to persuade, compel, and sell.
More Than a Mission Statement: How a Mantra Can Build Your Brand and Culture
Words and images are powerful tools for building a company’s culture. And yet they are too often underused in business.
While mission and values are at the center of an organization’s culture-building language, a mantra can flesh those out. If, for example, excellence is one of your values, a mantra can focus attention on how excellence occurs.
When Is A Small Creative Agency Right For You?
With 87% of agencies having 25 or fewer employees, don't overlook what a small firm can do to produce creative work that gets you noticed, heard, and remembered—and do it fast and affordably.
Finding the right fit is vital when selecting a creative agency. Talent, track record, and creativity can be found in any size agency, but here are some things small firms can offer.
9 Tips on Finding a Web Vendor That Can Take Your Website to the Next Level
The new year is a good time to take a fresh look at your website—your front door to business—and ask “is it helping my business grow, or standing in the way of growth?”
If you’re not quite there yet, the right web development firm can help you take your website to the next level—and in the process, make it easy, painless, and affordable to give your website a true competitive advantage.
How to Create an Unforgettable Video Story for Your Business
You already know the importance of telling your story.
But do you know how to make sure your story will lead to that “ah-ha” moment with your audience? Do you know how to make it rise above so-so storytelling and leave your audience touched, persuaded, or engaged?
At the heart of great storytelling are two things: identifying the right story, and telling it well.
Why Video is a Must-Have Tool For Executives
CMBell Wins Four More National Aster Awards
Creative work by CMBell and their clients have garnered four Aster Awards: One gold award for a marketing video in Physician profile, one silver in executive message – internal communication video, two bronze awards in marketing videos for regional healthcare systems.
The Aster Awards competition is dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications.
Is Video A Waste of Money?
17 Top Internal Communication Channels [Infographic]
![17 Top Internal Communication Channels [Infographic]](https://images.squarespace-cdn.com/content/v1/520ae1d7e4b0734e32e175ff/1644349392378-0W244HZWPTH6YYLTJLAD/Internal%2BCommunication-2+comp.jpg)
The days of a one-size-fits-all channel are gone. As many as five generations with diverse communication appetites make up today’s workforce—making the job of the communicator increasingly complex. Some workers are at desks and access email, while others rarely do. Reaching them all requires using a wide range of channels and multiple deliveries of the same message. Here are the most popular channels being used for internal communication.