How to Make the Most of Your Big Announcement

How to Make the Most of Your Big Announcement

Shady Grove Medical Center has recently introduced the construction of a new tower building, with a focus on providing patient-centric care and innovation. The advertising campaign by CMBell showcases the hospital's cutting-edge technologies and medical advancements through captivating visuals and compelling narratives, representing the hospital's transformative journey. 

20 Questions to Ask Your Next Communication Candidate—Before You Hire

20 Questions to Ask Your Next Communication Candidate—Before You Hire

Looking to hire a new communication team leader?

Hiring for a communication position—and wishing you could dig a bit deeper than the standard interview questions? You know, the ones that ask about strengths and weakness, career plans, and why they are interested in this particular position.

10+ Social Media Post Ideas That Can Increase Engagement [Infographic]

10+ Social Media Post Ideas That Can Increase Engagement [Infographic]

DEVELOPING ENGAGING CONTENT is one of the biggest challenges of digital communication. With so much content vying for our attention, there are tried and true ways to capture and hold a viewer's interest.

Visuals are an essential element for any post, and because the brain is attuned to motion, using video almost always increases engagement.

A Look Inside an Award-Winning Community Awareness Campaign

A Look Inside an Award-Winning Community Awareness Campaign

What goes in to making a campaign that gets noticed—and creates awareness?

Lots of decisions! Here are some of the reasons behind the campaign we created with the Walla Walla County Department of Community Health, as part of their work to prevent suicide, provide access to mental health resources, de-stigmatize mental health issues, create awareness about the dangers of fentanyl, and prevent opioid use.