How Search Engine Optimization Works
First, let’s clarify the terms. SEO refers to Search Engine Optimization, which creates organic reach as people search for businesses like yours.
A great photograph typically combines several key elements that capture the viewer's attention and evoke emotion or interest. Here are some factors that contribute to making a photograph exceptional:
A brand is so much more than a logo, name, or visual identity—its what people think about your business, product, or individual. It encompasses every experience, interaction, and message that shapes how someone feels about your brand.
Brands are built one impression at a time and in ways that most people aren’t even aware of.
A new logo can become a memorable, recognized symbol that represents and elevates your brand.
But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.
That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.
We’re pleased to announce that CMBell and two of our clients have received awards from the 2020 International MarCom Awards Competition. The MarCom Awards honor excellence in marketing and communication and represent one of the largest creative competitions in the world—with 6,500 entries submitted from creative firms in dozens of countries.
Communication has never been more important to businesses and organizations. A company’s website is probably the most important marketing and sales tool available. It’s important to update stagnant designs after five years or more.
CMBell recently redesigned the visual brand for Stella’s Homestead, and in this entry, we’ll take you behind the scenes on some of the work that led up to this.
We’re pleased to announce that projects produced for two of our clients have received awards from the 2021 International Hermes Creative Awards Competition. We’d like to thank our team, Visit Walla Walla and Armstrong Family Winery for being outstanding creative partners and inspiring award-winning work!
We’re pleased to announce that CMBell and two of our clients have received awards from the 2020 International MarCom Awards Competition. The MarCom Awards honor excellence in marketing and communication and represent one of the largest creative competitions in the world—with 6,000 entries submitted from creative firms in dozens of countries.
DEVELOPING ENGAGING CONTENT is one of today’s biggest digital communication challenges, and for good reason. There’s so much content competing for our attention.
There are, however, some tried and true ways of getting and keeping a viewer’s attention. Certain types of content always get higher engagement, and at the top of that list are those that use strong visuals, motion, and sometimes sound.
Getting heard is getting harder, and having a strong digital presence has never been more important.
Whether you want to build culture, increase online presence, or win customers, video outperforms all other media in getting viewed and remembered and should be part of your current marketing strategy.
Creating a new website can easily slip into the “not today” category, and for good reasons.
It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?
