If you’re ready to level up your video content game, the next step is figuring out what kinds of videos will fit your goals.
Here are just a few of the video options to consider:
4 Reasons You Should Be Telling the "Why" Behind Your Brand
The Blue Zones Project in the Walla Walla Valley
12 Kinds of Videos Your Viewers Will Love in 2021
Getting heard is getting harder, and having a strong digital presence has never been more important.
Whether you want to build culture, increase online presence, or win customers, video outperforms all other media in getting viewed and remembered and should be part of your current marketing strategy.
What Type of Video Do You Want to Create?
We take the worry out of producing a video by providing you with the essential elements to make a video designed to increase customer engagement and grow your business.
With decades of experience and a history of keeping our promises, we'll deliver your video on time, on target, and on budget.
Check out our list of video options.
How To Get Your Video Seen By More People
Too often we see organizations invest in videos, and then miss the huge opportunity they have to connect with their audience by failing to get it in front of them.
Don’t let this happen to you! To get the most from your video investment, follow these basic steps to get your video in front of more people.
More Than a Mission Statement: How a Mantra Can Build Your Brand and Culture
Words and images are powerful tools for building a company’s culture. And yet they are too often underused in business.
While mission and values are at the center of an organization’s culture-building language, a mantra can flesh those out. If, for example, excellence is one of your values, a mantra can focus attention on how excellence occurs.
How to Create an Unforgettable Video Story for Your Business
You already know the importance of telling your story.
But do you know how to make sure your story will lead to that “ah-ha” moment with your audience? Do you know how to make it rise above so-so storytelling and leave your audience touched, persuaded, or engaged?
At the heart of great storytelling are two things: identifying the right story, and telling it well.
Why Video is a Must-Have Tool For Executives
CMBell Wins Four More National Aster Awards
Creative work by CMBell and their clients have garnered four Aster Awards: One gold award for a marketing video in Physician profile, one silver in executive message – internal communication video, two bronze awards in marketing videos for regional healthcare systems.
The Aster Awards competition is dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications.
Is Video A Waste of Money?
8 Unexpected Ways Businesses are Experiencing the Power of Video Storytelling
We know that stories are what move the human heart. This has been true since the dawn of time, and is true for individuals as well as businesses. As humans, we are especially drawn to stories that feel true, authentic, and well-told. And when delivered with the power of music, motion, and imagery via video, a story’s impact is multiplied.
CMBell and Clients Win Five Hermes Awards in International Competition
Creative work by CMBell and our clients has garnered five awards from the international Hermes Creative Awards competition. Four platinum and one gold award was given for video productions—including the Walla Walla video released last fall. Winning client work represented Andrae’s Kitchen and Adventist Health.
How Video Can Help Your Company Build Trust
Is 2018 going to be your best year ever? [7 Tips]
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A Primer on Uploading and Distributing Videos
How Communication Can Build a Values-Driven Culture
There’s no better way to bring your mission and values off your walls and into your halls than by showing your leaders and employees walking the talk.
And there’s no better communication tool than video to build a values-driven culture. Video can capture symbolic moments in which people bring values to life in authentic ways—and spread the role-modeling throughout the organization.
8 Ways to Create Authentic Patient Video Stories
In today’s market, video marketing is an essential—and nothing works like a riveting patient story.
But not all patient video stories are created equally. Some feel flat, boring, too promotional or too predictable, while others depict a relatable experience and compel the viewer to feel connected to the organization.
CMBell Company and Clients Win Five National Awards
Creative work by CMBell and our clients has garnered five awards from the 34th Annual Healthcare Advertising Awards competition.
In this year’s competition, nearly 4,000 entries were judged by a national panel who reviewed creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.
Hats off to our creative team and to our clients for earning this recognition!
Setting Up Video Interviews—A Project Manager’s List
The interview is the foundation for many kinds of videos—from executive updates to a good story. Setting up a good video interview starts with you, the project manager, before the video crew ever arrives. Here are some tips we share with our clients that can help you get a better video.