How Search Engine Optimization Works
First, let’s clarify the terms. SEO refers to Search Engine Optimization, which creates organic reach as people search for businesses like yours.
A great photograph typically combines several key elements that capture the viewer's attention and evoke emotion or interest. Here are some factors that contribute to making a photograph exceptional:
A brand is so much more than a logo, name, or visual identity—its what people think about your business, product, or individual. It encompasses every experience, interaction, and message that shapes how someone feels about your brand.
Brands are built one impression at a time and in ways that most people aren’t even aware of.
A new logo can become a memorable, recognized symbol that represents and elevates your brand.
But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.
That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.
Now that I have chosen my phrase for 2024, I also want to invite you to join me in a little exercise of reflection, because this often creates clarity for The Next Thing.
As I look ahead to 2024, here are some questions I’ve found helpful as I think about the possibilities a new year holds—and where I want to put my effort:
