Design, Web, Marketing
Kari Arns
Discover 12 Secrets of a Winning Website

A good business website serves as an effective tool for attracting customers, providing information, and facilitating business operations.

Discover 12 Secrets of a Winning Website
Marketing, Design, Web
Kari Arns
6 Reasons to Update Your Branding

It's definitely worth considering! Businesses often benefit from a branding update if they are evolving or want to stay relevant in a fast-changing market. Here are some signs it's time to refresh your brand:

6 Reasons to Update Your Branding
Design, Marketing
Kari Arns
Powerpoint Trends To Help You Make a Killer ...

Many cultural, arts, and technological events influence trends in PowerPoint presentations. Here are some that we’re seeing

Powerpoint Trends To Help You Make a Killer Presentation
Design, Web
Kari Arns
How To Keep Your New Website Project on Budget ...

Worried about cost overruns on your new website? They don’t have to be inevitable. Most cost overruns can be eliminated by good management, if you know how to approach the project. Here are some practical strategies:

How To Keep Your New Website Project on Budget and On Schedule
Design, Marketing, Web
Kari Arns
11 Reasons To Update Your Website

Your website is your front door—and often delivers the first impression of your brand. But how do you know if it’s time to update it?

11 Reasons To Update Your Website

design

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Six Ways to Know if Your Visual Brand Standards Are Working

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Six Ways to Know if Your Visual Brand Standards Are Working

Graphic standards are designed to create visual cohesiveness for your brand. But their usefulness can vary widely depending on how old they are, how robust they are and how they’ve responded to changes in your world.

Here are six questions to ask to see if your graphic standards are still serving you well—or if they need an update.

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An Inside Look at a Website Redesign

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An Inside Look at a Website Redesign

Have you ever been completely taken in by a website, but couldn’t really say why?

That’s because many of the visual cues are recognized subconsciously, rather than consciously. These include data-driven cues, color, call to action placement, type choice and format, and images.

A good website creator will pay scrupulous attention to these and other tried-and-true techniques when they develop a new website.

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A Look Inside an Award-Winning Community Awareness Campaign

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A Look Inside an Award-Winning Community Awareness Campaign

What goes in to making a campaign that gets noticed—and creates awareness?

Lots of decisions! Here are some of the reasons behind the campaign we created with the Walla Walla County Department of Community Health, as part of their work to prevent suicide, provide access to mental health resources, de-stigmatize mental health issues, create awareness about the dangers of fentanyl, and prevent opioid use.

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A Behind-the-Scenes Look at a Website and Visual Brand Makeover

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A Behind-the-Scenes Look at a Website and Visual Brand Makeover

Communication has never been more important to businesses and organizations. A company’s website is probably the most important marketing and sales tool available. It’s important to update stagnant designs after five years or more.

CMBell recently redesigned the visual brand for Stella’s Homestead, and in this entry, we’ll take you behind the scenes on some of the work that led up to this.