A brand is so much more than a logo, name, or visual identity—its what people think about your business, product, or individual. It encompasses every experience, interaction, and message that shapes how someone feels about your brand.
Brands are built one impression at a time and in ways that most people aren’t even aware of.
A new logo can become a memorable, recognized symbol that represents and elevates your brand.
But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.
That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.
A good business website serves as an effective tool for attracting customers, providing information, and facilitating business operations.
It's definitely worth considering! Businesses often benefit from a branding update if they are evolving or want to stay relevant in a fast-changing market. Here are some signs it's time to refresh your brand:
A brand is so much more than a logo, name, or visual identity—its what people think about your business, product, or individual. It encompasses every experience, interaction, and message that shapes how someone feels about your brand.
Brands are built one impression at a time and in ways that most people aren’t even aware of.
A new logo can become a memorable, recognized symbol that represents and elevates your brand.
But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.
That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.
Graphic standards are designed to create visual cohesiveness for your brand. But their usefulness can vary widely depending on how old they are, how robust they are and how they’ve responded to changes in your world.
Here are six questions to ask to see if your graphic standards are still serving you well—or if they need an update.
Have you ever been completely taken in by a website, but couldn’t really say why?
That’s because many of the visual cues are recognized subconsciously, rather than consciously. These include data-driven cues, color, call to action placement, type choice and format, and images.
A good website creator will pay scrupulous attention to these and other tried-and-true techniques when they develop a new website.
We’re pleased to announce that creative projects produced with two of our clients have received awards from the 2023 International MarCom Awards Competition—one gold, and one honorable mention.
The MarCom Awards honor excellence in marketing and communication and represent one of the largest creative competitions in the world.
We’d like to thank our team, Red Reina, and Independent Colleges of Washington for being outstanding creative partners and inspiring award-winning work!
What goes in to making a campaign that gets noticed—and creates awareness?
Lots of decisions! Here are some of the reasons behind the campaign we created with the Walla Walla County Department of Community Health, as part of their work to prevent suicide, provide access to mental health resources, de-stigmatize mental health issues, create awareness about the dangers of fentanyl, and prevent opioid use.
We’re pleased to announce that projects produced for two of our clients have received awards from the 2022 International Hermes Creative Awards Competition. We’d like to thank our team, Inland Empire Health Plan and Walla Walla County Department of Community Health for being outstanding creative partners and inspiring award-winning work!
We’re pleased to announce that creative projects produced with three of our clients have received awards from the 2022 International MarCom Awards Competition. The MarCom Awards honor excellence in marketing and communication and represent one of the largest creative competitions in the world. We’d like to thank our team, Walla Walla Symphony, Inland Empire Health Plan, and Weston Mountain Lodge for being outstanding creative partners and inspiring award-winning work!
