As a client, you may not realize how much you can do to get the most for your investment. The place to start is with an understanding of how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website. Usually, they will include some time in their estimate to allow for good ideas to emerge in the creative process that can't be anticipated. That's good.
Have you ever been completely taken in by a website, but couldn’t really say why?
That’s because many of the visual cues are recognized subconsciously, rather than consciously. These include data-driven cues, color, call to action placement, type choice and format, and images.
A good website creator will pay scrupulous attention to these and other tried-and-true techniques when they develop a new website.
We’re pleased to announce that three recent creative projects have received awards from the 2024 International Hermes Creative Awards Competition.
Shady Grove Medical Center has recently introduced the construction of a new tower building, with a focus on providing patient-centric care and innovation. The advertising campaign by CMBell showcases the hospital's cutting-edge technologies and medical advancements through captivating visuals and compelling narratives, representing the hospital's transformative journey.
DEVELOPING ENGAGING CONTENT is one of today’s biggest digital communication challenges, and for good reason. There’s so much content competing for our attention.
There are, however, some tried and true ways of getting and keeping a viewer’s attention. Certain types of content always get higher engagement, and at the top of that list are those that use strong visuals, motion, and sometimes sound.
