mission

More Than a Mission Statement: How a Mantra Can Build Your Brand and Culture

More Than a Mission Statement: How a Mantra Can Build Your Brand and Culture

Words and images are powerful tools for building a company’s culture. And yet they are too often underused in business.

While mission and values are at the center of an organization’s culture-building language, a mantra can flesh those out. If, for example, excellence is one of your values, a mantra can focus attention on how excellence occurs.