7 insights from 2017 that can help you win in 2018
As we head into the new year, we'd like to share 7 insights we've gained this year that have made a difference for our clients:
Have you ever been completely taken in by a website, but couldn’t really say why?
That’s because many of the visual cues are recognized subconsciously, rather than consciously. These include data-driven cues, color, call to action placement, type choice and format, and images.
A good website creator will pay scrupulous attention to these and other tried-and-true techniques when they develop a new website.
Shady Grove Medical Center has recently introduced the construction of a new tower building, with a focus on providing patient-centric care and innovation. The advertising campaign by CMBell showcases the hospital's cutting-edge technologies and medical advancements through captivating visuals and compelling narratives, representing the hospital's transformative journey.
In some circles, great design is still considered a luxury. But more often than not, this idea is a fatal flaw for a brand.
Today’s consumer has sophisticated visual tastes created by the most creative communicators in the world. Their reference point for this is not just your competitors—it’s every message they get from any industry.
This is why great design is actually a brand differentiator. Great design provides instant visual cues about your brand that affiliate it with other brands familiar to the viewer—allowing them to decide in as little as a second if they want to further engage with you. The more oversaturated people are with information, the more they rely on these cues as short cuts for adjudicating a product or service. It’s simply an efficient way of navigating information.
Here are some common mistakes brands make when they don’t embrace this important truth:
It’s better to go with less in other areas than to settle for also-ran design.