A good business website serves as an effective tool for attracting customers, providing information, and facilitating business operations.
It's definitely worth considering! Businesses often benefit from a branding update if they are evolving or want to stay relevant in a fast-changing market. Here are some signs it's time to refresh your brand:
Many cultural, arts, and technological events influence trends in PowerPoint presentations. Here are some that we’re seeing
Worried about cost overruns on your new website? They don’t have to be inevitable. Most cost overruns can be eliminated by good management, if you know how to approach the project. Here are some practical strategies:
Communication has never been more important to businesses and organizations. A company’s website is probably the most important marketing and sales tool available. It’s important to update stagnant designs after five years or more.
CMBell recently redesigned the visual brand for Stella’s Homestead, and in this entry, we’ll take you behind the scenes on some of the work that led up to this.
Creating a new website can easily slip into the “not today” category, and for good reasons.
It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?
We take the worry out of producing a video by providing you with the essential elements to make a video designed to increase customer engagement and grow your business.
With decades of experience and a history of keeping our promises, we'll deliver your video on time, on target, and on budget.
Check out our list of video options.
Too often we see organizations invest in videos, and then miss the huge opportunity they have to connect with their audience by failing to get it in front of them.
Don’t let this happen to you! To get the most from your video investment, follow these basic steps to get your video in front of more people.
Maybe there's a reason that blue is the #1 choice for corporate branding and identity, as many hope to cash in on the intrinsic belief that blue represents constancy, quality, and achievement. It does seem to be a color that many executives like—and as you can see, we’ve used it for our own brand because of its classic, timeless appeal.
The way we adapt to the crowded world of communication is by evaluating a message in a matter of seconds to see if it interests us. If it doesn't, we move on. Your job as a presenter, then, is to make it as rewarding and easy as possible for your viewer to grasp your message.
Here are 10 things you can do right now to improve your PowerPoint or other presentations:
Why are the “Job” and the “About Us” pages so frequently lackluster on business websites?
For most, it's probably a practical reason. Once that content is developed, there's generally little reason to revisit it. It falls into that perilous category of important but not urgent, and there it languishes—missing untold opportunities to persuade, compel, and sell.
With 87% of agencies having 25 or fewer employees, don't overlook what a small firm can do to produce creative work that gets you noticed, heard, and remembered—and do it fast and affordably.
Finding the right fit is vital when selecting a creative agency. Talent, track record, and creativity can be found in any size agency, but here are some things small firms can offer.
You already know the importance of telling your story.
But do you know how to make sure your story will lead to that “ah-ha” moment with your audience? Do you know how to make it rise above so-so storytelling and leave your audience touched, persuaded, or engaged?
At the heart of great storytelling are two things: identifying the right story, and telling it well.
Your annual report may be your most important communication tool—It offers a snapshot of company performance, shows how you're creating value for your stakeholders, and offers a glimpse into the purpose that drives your organization.
To get the most from your investment, design your annual report as both a marketing tool and a reporting tool that can reach shareholders, employees, and customers.
While colors are trending towards bright, vivid hues, the hard-working neutrals—white, gray, black, and brown—have a staying power because of their flexibility. They might not be your favorite color, they don't tend to steal the show, they aren't usually even noticeable, but they are the bedrock of strong design.
The days of a one-size-fits-all channel are gone. As many as five generations with diverse communication appetites make up today’s workforce—making the job of the communicator increasingly complex. Some workers are at desks and access email, while others rarely do. Reaching them all requires using a wide range of channels and multiple deliveries of the same message. Here are the most popular channels being used for internal communication.
You already believe in the power of story. You’ve seen how it can sell, persuade, compel, inspire—even better than a well-crafted argument. But are your stories helping you build your business?
If not, here are some possible reasons—and tips on what you can do about it:
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