A brand is so much more than a logo, name, or visual identity—its what people think about your business, product, or individual. It encompasses every experience, interaction, and message that shapes how someone feels about your brand.
Brands are built one impression at a time and in ways that most people aren’t even aware of.
A new logo can become a memorable, recognized symbol that represents and elevates your brand.
But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.
That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.
A good business website serves as an effective tool for attracting customers, providing information, and facilitating business operations.
It's definitely worth considering! Businesses often benefit from a branding update if they are evolving or want to stay relevant in a fast-changing market. Here are some signs it's time to refresh your brand:
With 87% of agencies having 25 or fewer employees, don't overlook what a small firm can do to produce creative work that gets you noticed, heard, and remembered—and do it fast and affordably.
Finding the right fit is vital when selecting a creative agency. Talent, track record, and creativity can be found in any size agency, but here are some things small firms can offer.
While colors are trending towards bright, vivid hues, the hard-working neutrals—white, gray, black, and brown—have a staying power because of their flexibility. They might not be your favorite color, they don't tend to steal the show, they aren't usually even noticeable, but they are the bedrock of strong design.
Communications has never been more important to businesses and organizations, and as we look at trends and needs among our clients, we’re convinced that our new mission statement precisely describes the space we’ll occupy: Creating signature communications that drive purpose and grow business.
As an outgrowth of that, we’ve updated our visual brand, and in this entry, we’ll take you behind the scenes on some of the work that led up to this.
