Is Your Company’s Online Presence Working?

The Quick Test

For most businesses, it’s very likely that customers will interact with your company more online than in person. It's also the case that nearly everyone searching online for your type of business won't get past the first page of Google results; and once they visit your website, they won't stick around if they can't immediately find what they are looking for.

Because of this, every business needs to ask if they are investing enough in their digital presence to attract attention, drive website traffic, and generate sales leads.

Are customers easily finding my business online?

How Does My Business Appear Online?

Take this quick test.

5 points = Completely
4 points = Mostly
3 points = Somewhat
2 points = Not really
1 point =Not at all
0 points = What's this?

Does my business appear in the Google Knowledge Panel?

Does my business appear in the Google Local Pack?

Does my business have a complete Google Business Profile?

Does my business have positive reviews on Google, Facebook, and Yelp?

Does my business show up on the first page of Google Search results?

Does my business purchase digital advertising that drives business to my website?

Does my business have a strong presence on social media (Facebook, Instagram, YouTube)?

Does my business do a good job of tracking our web traffic?

Does my business have a high-performing website (user-friendliness, mobile-friendliness, navigation, call-to-action, photos/video, contact information, linking)?

Is my business presenting its message clearly online (strength of brand promise, clarity of offer)?

How does our digital presence compare to our competitors?

Total score (see results below)

0-20

Thanks for playing—better luck next time.

21-35

You’re probably falling behind your competitors.

36-45

You’re playing a respectable game, but missing opportunities.

46-55

You’re winning.
(Keep it up.)

The digital world is changing rapidly, but it's entirely possible to create a sustainable online presence even if you're a small business. Creating and executing a plan to improve in each of the areas above will take you a long way toward reaching your business goals.

If you’d like a more comprehensive audit on your digital presence so that your company can be best positioned for success, let us know.