Growing business with a digital campaign

CHALLENGE: The Studer Group wanted to continue to grow attendance at their premium healthcare conferences and increase awareness of the value of their consulting services.

SOLUTION: Introduce a five-week Facebook campaign to generate leads. The digital advertising drove traffic to a custom-designed digital landing page, designed with one purpose: to persuade viewers to attend an upcoming conference. Because of the power of video to engage, the campaign included a video interview with a CEO that conveyed the value of a partnership with The Studer Group in transforming her Chicago suburb hospital’s performance.

RESULT: Facebook reach increased from 500 visits a day to up to 40,000 visits a day for most of the campaign, 91,100 minutes of video were viewed, and more than 100 leads were generated.