Have you ever been completely taken in by a website, but couldn’t really say why?

That’s because many of the visual cues are recognized subconsciously, rather than consciously. These include data-driven cues, color, call to action placement, type choice and format, and images.

A good website creator will pay scrupulous attention to these and other tried-and-true techniques when they develop a new website.

We’re pleased to announce that three recent creative projects have received awards from the 2024 International Hermes Creative Awards Competition.

How do you know if you’re getting the best possible results from your social media?

You should be getting leads (or sales, if your product can be purchased online), and your audience and engagement should be growing.

Here are five visual cues that can help users navigate through your website.

Today's customers have very little patience for a so-so digital experience—so here are 10 ways to make their journey through your website easy, interesting, and relevant. 

We’re pleased to announce that creative projects produced with two of our clients have received awards from the 2023 International MarCom Awards Competition—one gold, and one honorable mention.

The MarCom Awards honor excellence in marketing and communication and represent one of the largest creative competitions in the world.

We’d like to thank our team, Red Reina, and Independent Colleges of Washington for being outstanding creative partners and inspiring award-winning work!

We’re pleased to announce that projects produced with two of our clients have received awards from the 2023 Aster Awards Competition.

We’re pleased to announce that projects produced for two of our clients have received awards from the 2022 International Hermes Creative Awards Competition. We’d like to thank our team, Inland Empire Health Plan and Walla Walla County Department of Community Health for being outstanding creative partners and inspiring award-winning work!

We’re pleased to announce that creative projects produced with three of our clients have received awards from the 2022 International MarCom Awards Competition. The MarCom Awards honor excellence in marketing and communication and represent one of the largest creative competitions in the world. We’d like to thank our team, Walla Walla Symphony, Inland Empire Health Plan, and Weston Mountain Lodge for being outstanding creative partners and inspiring award-winning work!

Communication has never been more important to businesses and organizations. A company’s website is probably the most important marketing and sales tool available. It’s important to update stagnant designs after five years or more.

CMBell recently redesigned the visual brand for Stella’s Homestead, and in this entry, we’ll take you behind the scenes on some of the work that led up to this.

Creating a new website can easily slip into the “not today” category, and for good reasons.

It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?

Too often we see organizations invest in videos, and then miss the huge opportunity they have to connect with their audience by failing to get it in front of them.

Don’t let this happen to you! To get the most from your video investment, follow these basic steps to get your video in front of more people.

Why are the “Job” and the “About Us” pages so frequently lackluster on business websites?

For most, it's probably a practical reason. Once that content is developed, there's generally little reason to revisit it. It falls into that perilous category of important but not urgent, and there it languishes—missing untold opportunities to persuade, compel, and sell.

The new year is a good time to take a fresh look at your website—your front door to business—and ask “is it helping my business grow, or standing in the way of growth?”

If you’re not quite there yet, the right web development firm can help you take your website to the next level—and in the process, make it easy, painless, and affordable to give your website a true competitive advantage.

Creating a winning website is one of the most exciting and high-impact marketing tools you will make. And getting more than you paid for is the best outcome! 

As a client, you don't often realize how much you can do to help make this happen. The place to start is with an understanding about how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website.

If you’re in business, it’s likely that more prospective customers will visit your website than your actual storefront. In fact, your online presence is a vital determinant in whether visitors will buy from, support, work for, or donate to your cause.

Creators of great websites understand this and artfully use the tools that can convert your visitor into a customer. You can too.

For most businesses, it’s very likely that customers will interact with your company more online than in-person. It's also the case that nearly everyone searching online for your type of business won't get past the first page of Google results; and once they visit your website, they won't stick around if they can't immediately find what they are looking for.