Maybe you’ve seen it.
A strategic communication initiative with stunning creative. All the right channels. A substantial budget. And strong reach.
But the reputation needle wasn’t moved. Why?
As a client, you may not realize how much you can do to get the most for your investment. The place to start is with an understanding of how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website. Usually, they will include some time in their estimate to allow for good ideas to emerge in the creative process that can't be anticipated. That's good.
Have you ever been completely taken in by a website, but couldn’t really say why?
That’s because many of the visual cues are recognized subconsciously, rather than consciously. These include data-driven cues, color, call to action placement, type choice and format, and images.
A good website creator will pay scrupulous attention to these and other tried-and-true techniques when they develop a new website.
Shady Grove Medical Center has recently introduced the construction of a new tower building, with a focus on providing patient-centric care and innovation. The advertising campaign by CMBell showcases the hospital's cutting-edge technologies and medical advancements through captivating visuals and compelling narratives, representing the hospital's transformative journey.
We’re pleased to announce that CMBell and two of our clients have received awards from the 2020 International MarCom Awards Competition. The MarCom Awards honor excellence in marketing and communication and represent one of the largest creative competitions in the world—with 6,500 entries submitted from creative firms in dozens of countries.
We’re pleased to announce that CMBell and two of our clients have received awards from the 2020 International MarCom Awards Competition. The MarCom Awards honor excellence in marketing and communication and represent one of the largest creative competitions in the world—with 6,500 entries submitted from creative firms in dozens of countries.
Communication has never been more important to businesses and organizations. A company’s website is probably the most important marketing and sales tool available. It’s important to update stagnant designs after five years or more.
CMBell recently redesigned the visual brand for Stella’s Homestead, and in this entry, we’ll take you behind the scenes on some of the work that led up to this.
We’re pleased to announce that projects produced for two of our clients have received awards from the 2021 International Hermes Creative Awards Competition. We’d like to thank our team, Visit Walla Walla and Armstrong Family Winery for being outstanding creative partners and inspiring award-winning work!
We’re pleased to announce that CMBell and two of our clients have received awards from the 2020 International MarCom Awards Competition. The MarCom Awards honor excellence in marketing and communication and represent one of the largest creative competitions in the world—with 6,000 entries submitted from creative firms in dozens of countries.
DEVELOPING ENGAGING CONTENT is one of today’s biggest digital communication challenges, and for good reason. There’s so much content competing for our attention.
There are, however, some tried and true ways of getting and keeping a viewer’s attention. Certain types of content always get higher engagement, and at the top of that list are those that use strong visuals, motion, and sometimes sound.
Getting heard is getting harder, and having a strong digital presence has never been more important.
Whether you want to build culture, increase online presence, or win customers, video outperforms all other media in getting viewed and remembered and should be part of your current marketing strategy.
Creating a new website can easily slip into the “not today” category, and for good reasons.
It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?
We take the worry out of producing a video by providing you with the essential elements to make a video designed to increase customer engagement and grow your business.
With decades of experience and a history of keeping our promises, we'll deliver your video on time, on target, and on budget.
Check out our list of video options.
If you’re one who gets excited about design trends, Pantone recently announced “Ultimate Gray” and “Illuminating” as the 2021 Colors of the Year.
Too often we see organizations invest in videos, and then miss the huge opportunity they have to connect with their audience by failing to get it in front of them.
Don’t let this happen to you! To get the most from your video investment, follow these basic steps to get your video in front of more people.