10+ Social Media Post Ideas That Can Increase Engagement [Infographic]
DEVELOPING ENGAGING CONTENT is one of the biggest challenges of digital communication. With so much content vying for our attention, there are tried and true ways to capture and hold a viewer's interest.
Visuals are an essential element for any post, and because the brain is attuned to motion, using video almost always increases engagement.
LIVE VIDEOS. Hosting live Q&A sessions, announcements, product demonstrations, or virtual events always draws a crowd.
ANNOUNCEMENTS Have some important news? A company update? This might come in the form of a video, a powerful image combined with a compelling caption, a new blog post, or even as a Story on Facebook or Instagram. Consider the preferences of your audience and decide which format would be most compelling.
CASE STUDIES can give your audience an inside, in-depth look at the work you’ve done or the projects you’re working on and builds credibility.
CELEBRATE Take the opportunity to celebrate national holidays by creating relevant, timely content for your audience. When you can, tie it back into the work you do or a core value of your company.
EDUCATIONAL CONTENT Look for ways to offer valuable educational content in your area of expertise.
FAVORITE THINGS Create content that puts a spotlight on some of your favorite products, services, people, or brands.
FREE DOWNLOADS Have you created something that your audience might find value from? Offer it as a free download from your website.
.HUMOROUS POSTS/MEMES are popular topics for sharing. So, if you have a gift for humor—lean into it.
INTERACTIVE POSTS like quizzes can make it fun for viewers to participate in the conversation.
CAPTION CONTESTS Invite followers to come up with creative captions for a photo.
time to generate your own content.
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